Pranav Deo • Technical Product Manager
Ads Platform
& GenAI
Professional
Journey
A curated timeline of platform-defining product launches focusing on data scalability and algorithmic intelligence.
Rakuten
May 2021 - PresentUnified Campaign Command Center
Architected the backend logic to centralize advertiser inputs, reducing booking time by 25%. Built AI agents via LangChain for brand safety compliance.
Feb 2022 - PresentPremium Ad Formats & Inventory
Optimized rendering logic for high-impact display placements, validating a 32% engagement lift. Leveraged journey signals to drive a 19% CPM increase.
May 2021 - Feb 2022LeanData
August 2020 - May 2021Revenue Operations Engine
Spearheaded an entity routing engine optimizing B2B onboarding workflows to map fragmented hierarchical structures into unified revenue account models.
Aug 2020 - May 2021Media.net
August 2017 - July 2019Display/Video Yield Strategy
Analyzed brand campaign workflows across video and display, translating complex AdTech specifications (VAST/VPAID) into scalable engineering requirements.
Aug 2017 - Jul 2019Notable Prototypes
A collection of experimental engineering projects, AI concept wrappers, and functional prototypes bridging the gap between product vision and technical feasibility.
Google Maps Meet Mode
Conceptualization and prototype of an experiential "Meet Mode" feature designed for Google Maps, streamlining impromptu social coordination.
Flappy Eagle
A premium, cinematic survival experience game overriding standard physics engines with heavy, deliberate micro-interactions and rigorous gravity models.
Recall Mode: Anti-Spoiler Context Engine
An AI engine designed to process real-time contextual awareness without spoiling narrative events for viewers.
WhatsApp Regional Voice-Over AI
End-to-end prototype injecting hyper-local, regional voice-over capabilities directly into WhatsApp using generative AI models.
Read with your Crew in Kindle
A conceptual prototype exploring synchronous, shared-reading experiences and social margin-notes tailored specifically for the Kindle ecosystem.
Food Delivery: Post-Cancellation Rescue
An algorithmic approach to salvaging canceled food delivery orders by dynamically mapping and discounting them to nearby users in real-time.
Academic Foundation
Master of Science, Statistics
University of Maryland, College Park
Bachelor of Engineering, CS
University of Mumbai, India
Beyond the Code
I am Pranav Deo, a Product Manager specializing in Advertising Technology and Artificial Intelligence. My professional career centers on a relentless pursuit of innovation within the digital advertising sector. I currently lead teams at Rakuten to architect advanced campaign systems and optimize user engagement through machine learning technologies.
Beyond product strategy and backend logic, I am a voracious reader with a diverse palate that ranges from Bill Bryson explorations of human anatomy to gripping crime thrillers. My appreciation for storytelling extends deeply into Japanese graphic novels and animation, where the boundless creativity and scale of series like One Piece continue to inspire me.
I consider physical fitness to be a fundamental component of my daily routine. Rigorous training builds the mental clarity and resilience required to navigate complex technical challenges in the boardroom. My academic foundation in Statistics and Computer Science anchors my approach to building intelligent systems, whether I am optimizing programmatic ad placements or designing new conceptual engineering prototypes.
This digital space serves as a reflection of my structural achievements and my creative passions. It chronicles my ongoing journey through technology, my adventures in literature and fitness, and my unwavering commitment to design excellence. Welcome, and I hope you discover something here that inspires your own work.
Literature
Index & Study
03 Books Completed (Current Year) - A strategic mix of biological endurance analysis, behavioral psychology, and foundational science fiction.
* Including a 3rd distinct read-through of Bill Bryson's 'The Body'.


